How Medterra Used a Single Topical Format to Clear CVS’s Early CBD Gate
Medterra used early CBD topical placement in select CVS stores to reach Select CVS stores across 8 states. Medterra identified CVS placement across eight states as part of its early mainstream retail expansion, demonstrating how CBD entered national pharmacy through a tightly constrained topical format.
Growth in Conversions
CVS Pharmacy
Content Optimization
P2
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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