How Meta Used Best Buy Demos to De-Risk a First-of-Kind AI Glasses Category
Meta Ray-Ban Display used best Buy named exclusive big-box retailer for Meta’s next-generation display-enabled AI glasses to reach Best Buy stores with in-store demos in major U.S. cities + BestBuy.com. Best Buy positioned live demonstrations as a key part of the rollout, turning stores into education infrastructure for a first-of-kind wearable category.
Growth in Conversions
Best Buy
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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