Miniso: Canadian Product Launch Influencer Campaign
1-month Canadian influencer campaign for Miniso supporting a new product launch with 10 micro and medium-tier creators activated across lifestyle and product-discovery niches.
Growth in Conversions
Miniso launching a new product line in Canada needed a concentrated 1-month influencer push across micro and medium-tier creators (5K+ followers) to drive launch-week awareness without large-creator overhead.
Content Optimization
MOART curated 10 Canadian micro and medium-tier creators (5K+ followers) across lifestyle and product-discovery niches, produced a tight 1-month content program timed to launch week, and managed creator briefs, content approvals, and posting cadence across the campaign.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Miniso launching a new product line in Canada needed a concentrated 1-month influencer push across micro and medium-tier creators (5K+ followers) to drive launch-week awareness without large-creator overhead.
Execution
MOART curated 10 Canadian micro and medium-tier creators (5K+ followers) across lifestyle and product-discovery niches, produced a tight 1-month content program timed to launch week, and managed creator briefs, content approvals, and posting cadence across the campaign.
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
