Organic Snack Brand: Loblaws Canada National Grocery Launch
National grocery launch at Loblaws Canada with category management and demo-program execution for an emerging organic snack brand.
Growth in Conversions
Emerging brand needed to secure national listing at Loblaws and build sell-through across a 1,200-store footprint with limited trade investment.
Content Optimization
MOART led category-captain submission, planogram integration across banner formats, and quarterly demo-program execution coordinated with regional merchandising.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Emerging brand needed to secure national listing at Loblaws and build sell-through across a 1,200-store footprint with limited trade investment.
Execution
MOART led category-captain submission, planogram integration across banner formats, and quarterly demo-program execution coordinated with regional merchandising.
Project Results
Conclusion
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