How Oura Built an 800-Store Best Buy Experience Around Fit, Data and Trust
Oura Ring 4 used national Oura Ring 4 rollout with dedicated Best Buy shopping experiences to reach 800+ Best Buy locations. Best Buy said Oura Ring 4 would be available in more than 800 locations with dedicated Oura experiences, making physical sizing and education part of the conversion model.
Growth in Conversions
Best Buy
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
