How Prima Used a Nine-Product Clean-at-Sephora System to Enter 280+ Stores

Prima used first major national retail partnership with Sephora to reach 280+ Sephora stores. Prima framed Sephora as its first major national retail partnership and entered more than 280 stores with a nine-product assortment.

Growth in Conversions

Sephora

Content Optimization

P1

Organic Traffic

1682%

Dramatic Increase

Project Overview

Execution

Project Results

Conclusion

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