How Ralph Lauren Built a 52-Piece First-Ever Exclusive for Neiman Marcus
Ralph Lauren used first-ever Ralph Lauren exclusive collection created for Neiman Marcus Group to reach Neiman Marcus client network + digital channels. The 52-piece collection was described as Ralph Lauren’s first-ever exclusive collection for Neiman Marcus Group, giving the retailer cross-family assortment breadth under one luxury story.
Growth in Conversions
Neiman Marcus
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
Let’s get in touch
Ready to start working
together with us?
Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
