How Roku Used a Three-Size $899–$1,699 Ladder to Enter Best Buy Premium TV
Roku Pro Series used premium Roku-branded TV line launched into Best Buy stores nationwide to reach Best Buy stores nationwide + BestBuy.com. Roku used a three-size premium ladder to move its own hardware brand above entry-level smart TVs while retaining the familiar Roku operating-system advantage.
Growth in Conversions
Best Buy
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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