How Safely Rebuilt Retail Distribution Around Target After Its First 750-Store Launch

Safely used current Target-exclusive retail positioning after an earlier first retail debut at Bed Bath & Beyond to reach Target exclusive channel stated by brand; current exact store count not publicly stated in the source set. Safely’s earlier first retail debut reached 750+ Bed Bath & Beyond stores; the brand now directs shoppers to Target as its exclusive retail destination, making the case a useful channel-reset study rather than a single-launch story.