How SINGER Used Michaels' Category Reset to Re-Enter a Bigger Sewing Mission
SINGER used knit & Sew category expansion to reach Michaels expanded sewing destination. SINGER joined Michaels' enlarged sewing proposition as the retailer rebuilt the category after major market disruption.
Growth in Conversions
Michaels
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
