SunOpta: Acquiring ~$40M of Dream/WestSoy Revenue to Bring More Production In-House
When does owning the brand/customer program and the manufacturing capacity improve private-label/co-man economics?
Growth in Conversions
Private Label
Content Optimization
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
