How The Home Edit Used Walmart Category Permission to Move From Organization Into Cleaning
The Home Edit used cleaning collection expansion at Walmart to reach Walmart stores + Walmart.com. The program extended an established Walmart organization relationship into an adjacent cleaning category, using existing shopper permission to widen household share.
Growth in Conversions
Walmart
Content Optimization
P2
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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