US Beauty Brand: European Boutique Network (Paris, Milan, Berlin)
European boutique network launch for a US beauty brand across Paris, Milan, and Berlin including EU cosmetics regulatory compliance, multilingual staffing, and retail operations setup.
Growth in Conversions
US beauty brand entering Europe needed flagship boutique network across 3 fashion capitals with EU cosmetics regulatory compliance, multilingual sales associates, and locally-relevant marketing activation.
Content Optimization
MOART executed 11 EU compliance workstreams covering CPNP registration and labeling, secured flagship retail in Le Marais, Brera, and Mitte, hired and trained 42 multilingual beauty advisors, and ran a local-PR-led launch program in each city.
Organic Traffic
1682%
Dramatic Increase
Project Overview
US beauty brand entering Europe needed flagship boutique network across 3 fashion capitals with EU cosmetics regulatory compliance, multilingual sales associates, and locally-relevant marketing activation.
Execution
MOART executed 11 EU compliance workstreams covering CPNP registration and labeling, secured flagship retail in Le Marais, Brera, and Mitte, hired and trained 42 multilingual beauty advisors, and ran a local-PR-led launch program in each city.
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
