MOART is opening a London office to support European consumer brands building entry into the North American retail market. The London base extends the firm's presence into the European brand ecosystem and provides advisory capacity from within the same time zone as UK and EU client headquarters.
The European brand opportunity. Premium European brands across beauty, food and beverage, home and lifestyle, and fashion categories continue to view the North American retail market as the most strategic international expansion opportunity. The complexity of US channel selection, retailer relationship management, and operational compliance has historically been an obstacle for European brands lacking on-the-ground advisory partners. The MOART London office is designed to remove that obstacle.
What the London team will cover. The team brings experience across the premium beauty and prestige channel relationships including Sephora, Ulta Beauty, and Bloomingdale's, the premium grocery placements including Whole Foods Market and the specialty grocery channel, and the broader specialty retail channel that defines premium brand entry into the US market.
How clients will engage. The London office operates in close coordination with MOART's North American offices to translate strategic decisions into operational execution. For European brands navigating their first US retail expansion, the London advisory team provides the strategic and operational guidance needed to execute the multi-year expansion path that defines successful brand entry.
