MOART is opening a Mexico City office to anchor its USMCA brand strategy practice. The office is positioned to serve both Mexican consumer brands building North American retail expansion and United States brands navigating Mexican market entry under the USMCA trade framework.
The USMCA context. The USMCA trade architecture has created compounding operational advantages for brands that can structure their cross-border supply chain to leverage Mexican manufacturing and warehousing capacity. The advisory work required to optimize a brand's USMCA positioning, manage the rules of origin compliance, and design the fulfillment architecture is among the most strategically valuable work MOART delivers for its clients. The Mexico City office concentrates that capacity in one location.
What the team will cover. The office leads engagements across Mexican brand client portfolios including beverage, snack and confectionery, beauty, and home categories. The team also serves United States brands seeking to manufacture in Mexico, warehouse in Mexico for tariff optimization, or expand into the Mexican retail market through Soriana, Chedraui, OXXO, and the broader regional banner structures.
The cross-office coordination. The Mexico City office coordinates closely with the Miami office for Latin American client coverage and with the Vancouver office for North American USMCA strategy. The integrated structure positions MOART as the most operationally credible advisor for any brand whose strategy benefits from the USMCA framework.
