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MOART Opens Miami Office to Serve Latin American Brand Pipeline

September 24, 2024
INSIGHT

MOART is opening a Miami office to serve the rapidly growing Latin American consumer brand pipeline pursuing North American retail expansion. The Miami base anchors client engagements across Mexican, Brazilian, Colombian, Argentine, and broader regional brand portfolios and positions MOART within the operational center of cross-border trade for the region.

The LATAM opportunity. Latin American consumer brands across food and beverage, beauty, wellness, and home categories have increasingly identified the United States retail market as the next phase of growth. The cultural affinity, the established Hispanic consumer base in the United States, and the strategic clustering of Latin American business operations in Miami make the city the natural advisory hub for the regional brand pipeline.

What the Miami team will cover. The office leads engagements across Hispanic-focused retail strategies including the specialty Hispanic grocery channel, the mass retailer ethnic and international sections, and the broader specialty placement pathways. The team brings native Spanish and Portuguese language capacity and deep cultural fluency with the brand-building expectations of Latin American consumer brands.

The strategic positioning. Miami serves as both a client-facing office and as a strategic coordination point for cross-border logistics between Latin America and the United States. The office is positioned to be the operational headquarters for MOART's Latin American practice as the regional pipeline continues to grow.