MOART is announcing a strategic partnership with a leading retail media platform designed to integrate retail media planning into the firm's broader brand strategy work for international consumer brand clients. The partnership provides MOART clients with integrated access to retail media planning and execution across the increasingly important retail media network landscape.
The integrated planning context. Modern brand strategy increasingly requires the integration of trade investment, retail media investment, and broader brand marketing investment into a coordinated channel and growth strategy. The historical separation of these investment categories into distinct planning processes has become a meaningful constraint for brands seeking to optimize their total commercial investment.
What the partnership delivers. The partnership provides MOART clients with integrated access to retail media planning across Walmart Connect, Roundel at Target, Amazon Advertising, and the broader retail media network landscape. The integrated approach allows MOART practice teams to design retail media strategy as a coordinated component of the broader channel strategy rather than as a separate workstream.
The strategic positioning. The partnership reflects MOART's investment in the integrated practice capability that modern consumer brand strategy increasingly requires.
