MOART is launching a dedicated Sports and Outdoor Specialty Practice supporting brands across the sporting goods, outdoor recreation, and active lifestyle categories navigating their US retail entry and expansion. The practice operates across MOART's offices with category specialists embedded across the firm.
The category opportunity. The sports and outdoor category has been one of the strongest growth categories in US specialty retail over the past several years, anchored by the continued expansion of Dick's Sporting Goods through its House of Sport format, the specialty positioning of REI, and the continued strength of independent outdoor specialty retailers. The brand pipeline entering this category requires specialized advisory capacity matching the unique operational requirements of these retailers.
What the practice covers. The team leads engagements across the technical apparel segment, the equipment and hardgoods segment including footwear and accessories, the wellness and recovery segment, and the broader active lifestyle category. The practice is positioned to serve brands navigating Dick's Sporting Goods, REI, Academy Sports, Bass Pro, and the specialty independent channel.
The strategic positioning. The Sports and Outdoor Specialty Practice rounds out MOART's category coverage and ensures that brands in this growing segment have access to the same caliber of advisory support that the firm delivers across mass retail, prestige beauty, and grocery channels.
